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Why most people choose a provider before knowing the problem

By jonathan@jwdm.co.uk ·

The directory model puts the burden of clinical choice on the client. Here is why that fails.

Imagine your car starts making a strange noise. You probably would not expect to decide whether it needs an electrician, a transmission specialist or a new fuel pump before anyone has looked at it.

Mental healthcare often works differently.

Someone struggling with anxiety, exhaustion, low mood, relationship problems or poor sleep is frequently presented with a directory of therapists, counsellors, psychologists, coaches and psychiatrists and asked to choose.

The problem is that the person making the decision is often the least well placed to make it.

And there are so many different options when it comes to mental well being.


Yet the first question is often: Who would you like to see?

That creates a strange reversal. Instead of understanding the problem and then choosing the appropriate support, we choose the support and hope they can understand the problem.

It also explains why people can spend years moving between different approaches.

A counsellor may provide valuable emotional support without identifying an underlying attention disorder. A CBT programme may teach useful coping strategies while leaving unresolved trauma untouched. A coach may help someone become more productive when the real problem is that they are exhausted.

None of those professionals necessarily did anything wrong. They were simply seeing one part of a much larger picture.


A better starting point is navigation.

Before asking who should I see?, ask:

  • What has actually been happening?
  • When did it start?
  • What makes it better or worse?
  • What has already been tried?
  • What patterns appear across work, health, relationships and sleep?
  • What questions still need answering?

Increasingly, AI can help people organise this information before approaching a professional. Months of notes and conversations can be turned into a timeline, recurring patterns can be identified and possible questions can be highlighted.

Perhaps the person repeatedly described exhaustion months before they began calling themselves depressed.

None of this produces a diagnosis.

But it can create a much better history.

AI should not decide the diagnosis or treatment.

But it may help people arrive at their first appointment with a much clearer picture of the problem they are trying to solve.

And that is a very different starting point from choosing a therapist from a list.

Don’t commit straight away

If you are already overwhelmed, you may not know whether your anxiety is the central problem or a consequence of something else.

Poor sleep can resemble depression. ADHD can create chronic anxiety. Trauma can appear as anger, avoidance or perfectionism.

Physical illness can contribute to fatigue and low mood.

Our service is perfect for this triage moment

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